Vera Maxwell

Vera Maxwell

Vera Maxwell (1901-1995) was another American born fashion designer who initiated sportswear. Vera originally adopted her interest in fashion design whilst working as a model. Her fashion career began in the 30's and she quickly became famous for her innovative designs. In 1947 she founded her own company 'Vera Maxwell Originals', she became a huge success and her clothes were being sold all over America. In the 1940's Maxwell is known to have designed the first jumpsuit for women during war work. Maxwell is also renowned for her exquisite tailoring of suits and top coats that were characterised by colour and careful choice of fabrics. Vera's priorities were also practicality and all her garments were made to be fully functional. She offered craftsmanship and durability, her designs were versatile and importantly suitable for various weather conditions. Each detail in her work was consulted so that every pocket had its purpose. She also cleverly created a plastic lined pocket practical when traveling to store personal belongings such as a washcloth and toothbrush. Details like these would have proved effective and handy in a environment that was still unsettled and variable. Maxwell applied accurate thought to design resorted to valid solutions