"Clothes may make the woman, but the woman can also make the clothes"
Claire MacCardell
Claire MacCardell (1905-1958) despite living a short life was a creator of what is now referred to as the 'American look'. In comparison to fashion designers at that time claire had a different perspective to what she wanted to do and she approached her audience with functional and affordable clothing. Claire attended the New York School of fine and applied art to pursue her interest in fashion. Claire rejected and dismissed any influences of french couture in her work, instead she elected techniques such as the bias cut that she had observed whilst studying in Paris and visiting their Haute Couture houses. Working on the bias simplified and neatened lines in her designs. Despite clashing from the couture impact her creations as well as sports wear remained stylish. As America was recovering from the Great Depression her concept of mass production at low cost price was no doubt a effective motive. Her designs varied from popover dresses to diaper bathing suits. She began to use trouser pockets and pleats on womenswear and ballet slippers as everyday footwear. Her use of fabrics was a mix of natural fibers such as cotton, twill, gingham, denim and jersey. MacCardell created a new wave and method that was practical, adaptable and modest, she initiated a new division in fashion.
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